What is another word for bluffness?
Pronunciation: [blˈʌfnəs] (IPA) 
Bluffness is often used to describe a person's tendency to be frank or boldly assertive. Synonyms for bluffness include forthrightness, directness, plain-spokenness, openness, and honesty. These terms all suggest a lack of pretense or artifice and a willingness to say what one thinks or feels without hesitation. Other possible synonyms for bluffness might include straightforwardness, candor, outspokenness, and transparency. Whether you use any of these synonyms or the original term, bluffness is generally seen as a positive characteristic in business dealings, interpersonal relationships, and other contexts where honesty and sincerity are valued.
