What is another word for creative material?
Pronunciation: [kɹiːˈe͡ɪtɪv mətˈi͡əɹɪə͡l] (IPA) 
Creative material can come in different forms and can be called by different names. It can be referred to as innovative content, imaginative materials, original works, inventive resources, or unique ideas. These synonyms all point to the same thing - a product of creative thinking that is fresh, imaginative, and different from what has been seen or heard before. Creative material can be visual, audio, or written and can be used in various settings such as in advertising, marketing, education, entertainment, and art. It is the ability to produce and utilize creative material that distinguishes successful individuals, organizations, and businesses from the rest.
