A "guide price" is the suggested price that a seller or vendor recommends for a product or service. However, there are several synonyms for this term which means the same thing. These synonyms include "list price," "recommended price," "asking price," "advertised price," and "market value." These terms all refer to the price that a seller suggests for their product or service, which can help a buyer determine whether they are getting a fair price for what they are purchasing. Ultimately, regardless of the term used, a guide price provides a basis for negotiation in the buying and selling process.