Wholesale price refers to the cost of goods or products when purchased in bulk quantities. It is a term commonly used in the business world, specifically in retail and manufacturing industries. However, there are other ways to refer to wholesale price. It can be called distributor price, quantity discount, bulk rate, or trade price. These terms are often used interchangeably but convey the same idea of purchasing goods at a reduced price when bought in large amounts. Whether it's called wholesale price, bulk rate, or any other term, the goal is the same - to save money when purchasing goods in large quantities.