Advance word is a term used to refer to information or rumors that are spreading before an event, movie, or any other upcoming release. There are various synonyms for this term, including "pre-release information," "preliminary buzz," "early reports," "pre-publicity," and "pre-release news." These terms are commonly used in media and marketing circles to describe the anticipation and excitement surrounding a new project or release. Whether it's a new album or a highly anticipated movie, advance word plays a crucial role in generating interest and building hype. So, whether you refer to it as advance word or any of its synonyms, it's clear that the buzz leading up to a release is a critical component of any marketing campaign.