What is another word for advertising matter?
Pronunciation: [ˈadvətˌa͡ɪzɪŋ mˈatə] (IPA) 
Advertising matter refers to promotional content used to advertise a product or service. There are several synonyms for this term, including advertising copy, marketing material, promotional literature, sales literature, print advertising, and marketing messages. These synonyms are important to understand as they are often used interchangeably in the advertising industry. Advertising copy generally refers to written content, while marketing material encompasses all promotional content, including visuals and graphics. Promotional literature and sales literature both refer to promotional content designed to boost sales, while print advertising generally refers to physical advertisements in print media. Marketing messages are concise statements used to convey key marketing points and are used in various promotional materials.
