Asset stripping refers to the act of selling a company's assets, usually for a short-term profit and at the cost of the company's long-term health. There are various alternative terms used for asset stripping, such as asset liquidation, asset plundering, asset removal, asset divestment, and asset selloff. In the business world, these terms are often used in a negative context to describe the unethical practice of exploiting a company's resources for immediate profit. Often, asset stripping involves the sale of a company's non-core assets, such as real estate, to generate quick cash. This practice is commonly associated with hostile takeovers, where the new owners aim to maximize their return on investment by breaking up the company and selling its individual parts.