Attention economics refers to the study of how people allocate their attention and time. This concept is central to many modern internet business models that rely on advertising revenue. However, there are several synonyms for attention economics that may be useful to know. Some of these include attention economy, attention market, cognitive economy, and information overload. These terms all describe the same basic idea: that people have limited attention and are constantly being bombarded with information. As a result, businesses must compete for their target audience's attention, often using tactics such as clickbait headlines and eye-catching images to capture it. Understanding the principles of attention economics can be crucial for marketers and advertisers hoping to succeed in today's crowded digital environment.