The business of operating a farm can be known by a variety of different terms. These include agricultural enterprise, farming operation, or rural entrepreneurship. Other synonyms might include land management, crop cultivation, or livestock production. Additionally, those involved in this field might describe themselves as agriculturalists, farmers, agronomists, or horticulturists. Regardless of the specific terminology used, the business of operating a farm involves many different facets, including understanding soil quality, selecting crops or livestock that will thrive in a given climate, managing resources efficiently, and marketing and distributing products effectively. Ultimately, those engaged in the business of operating a farm must possess a broad range of skills and knowledge, in order to create a profitable and sustainable enterprise.