Buying market share refers to the practice of using resources to acquire a larger market share than competitors. This can be achieved through various means such as price wars, heavy advertising, and discounts. There are several synonyms for buying market share, including market dominance, market control, market leadership, market supremacy, and market hegemony. Whichever synonym is used, the end goal is to gain a greater share of the market and control the pricing and distribution of goods and services. While buying market share can be effective in the short term, it can also lead to long-term negative consequences such as damaging customer relationships and reducing profit margins.