A catchline is a brief phrase or slogan intended to capture the attention of the audience. It is a powerful marketing tool that can evoke emotions, attract customers, and create a distinctive brand identity. Synonyms for the word catchline include tagline, strapline, slogan, motto, rallying cry, signature phrase, key message, and advertising jingle. A tagline is a short and memorable phrase that summarizes a brand's mission and values. A strapline is a phrase used to support a brand's advertising campaign. A slogan is a repeated phrase that is used to promote a product or service. A motto is a saying that reflects a company's philosophy or values. A rallying cry is a catchy phrase that energizes and motivates a team or supporters. A signature phrase is a unique and memorable phrase that is associated with a brand or personality. A key message is a concise statement that describes a brand's unique selling proposition.