When it comes to synonyms for the term "CBS rival," there are a few options to consider. One might refer to ABC, NBC, Fox, or even streaming services like Netflix or Amazon Prime as competitors to CBS in the entertainment industry. In the news realm, CNN, MSNBC, and Fox News may be seen as rivals to CBS News. Additionally, local broadcast networks like ABC affiliates or NBC affiliates in certain regions may also be considered rivals to CBS stations. Ultimately, there are numerous options when it comes to identifying competitors to CBS, depending on the specific aspect of the media industry being considered.