Chocolate bloom is a term that describes the characteristic appearance of chocolate that has been stored incorrectly or exposed to fluctuating temperatures. The bloom appears as discoloration or a whitish film on the surface of the chocolate and can affect the texture and taste of the chocolate. Some synonyms for chocolate bloom include chocolate haze, chocolate bloominess, chocolate scum, chocolate run-off, and chocolate blight. These terms are used interchangeably to describe the same phenomenon. It is important to store chocolate in a cool, dry place to prevent bloom and maintain its quality. Proper storage ensures that the chocolate remains fresh and delicious for longer.