Commercial and business paradigm viability refer to the sustainability and profitability of a particular business model. There are several synonyms for this term, including economic feasibility, financial viability, commercial sustainability, business profitability, and viability assessment. All these terms describe the same concept of evaluating the ability of a business model to generate sustainable profits and meet the needs of customers and stakeholders. The importance of assessing commercial and business paradigm viability cannot be overstated, as it helps businesses to make informed decisions and adopt strategies that will ensure long-term success. Therefore, businesses must continually assess their commercial and business paradigm viability to remain competitive and relevant in today's dynamic market.