The phrase "console wars" refers to the competition among video game consoles in the market. However, there are several synonyms for this term. One is "console rivalry," which suggests a friendly competition between the different platforms. Another is "console showdown," which implies a more intense battle. "Platform competition" is another synonym, which emphasizes the different platforms in the gaming industry. Similarly, "console battle" emphasizes the competition between various consoles. "Gaming wars" also captures the intense competition between consoles, emphasizing the gamers' fierce loyalty to their chosen gaming platform. Ultimately, regardless of the phrase used, the central idea is one of competition among video game consoles.