What is another word for cooperative buying and marketing?
Pronunciation: [kə͡ʊˈɒpəɹətˌɪv bˈa͡ɪɪŋ and mˈɑːkɪtɪŋ] (IPA) 
Cooperative buying and marketing refer to a business strategy in which a group of individuals or businesses come together to collectively purchase and promote products. This approach is popular among smaller enterprises as it helps pool resources and reduce costs. Synonyms for cooperative buying and marketing include collaborative procurement, strategic sourcing, group purchasing, joint marketing, and shared marketing. In addition, these terms can also be used interchangeably with other words such as collective marketing, teaming up, co-marketing, and joint procurement. The benefits of this business strategy include enhanced bargaining power, reduced advertising expenses, better access to suppliers, and improved sales through collective promotion.
