Counter conditioning is a psychological technique that involves replacing an unwanted behavior with a preferred one. This approach is commonly used to modify unwanted behaviors in humans and animals. Synonyms for counter conditioning include behavior modification, substitution therapy, and aversion therapy. Behavior modification is a general term that covers a wide range of techniques used to change behavior. Substitution therapy involves replacing an unwanted behavior with a positive one, while aversion therapy aims to associate a negative consequence with a particular behavior. Other synonyms for counter conditioning include systematic desensitization, response substitution, and reciprocal inhibition. All of these techniques have been used successfully in psychology to help individuals overcome unwanted behaviors and improve their lives.