What is another word for counter-people?

Pronunciation: [kˈa͡ʊntəpˈiːpə͡l] (IPA)

Counter-people are employees who work at a customer service or retail counter to serve customers. Synonyms for the word "counter-people" include customer service representatives, sales associates, shop assistants, retail clerks, front-line staff, and service attendants. These individuals are often the first point of contact for customers and are responsible for providing prompt, professional, and friendly service. Good counter-people possess excellent communication skills, product knowledge, and the ability to handle difficult customers and situations with tact and diplomacy. Companies that invest in training and developing their counter-people will see improved customer satisfaction, loyalty, and sales performance.

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