When it comes to crafting a solid customer strategy, there are a variety of different concepts, approaches and techniques that businesses can utilize to create better experiences for their clients. Some may refer to this process as customer experience management, while others may call it customer relationship management or customer-centric marketing. Others may refer to more specific aspects of customer strategy, such as customer acquisition or customer retention, or even delve deeper into the realm of customer insights and customer analytics. Ultimately, no matter what term you use to describe it, the key to effective customer strategy is putting your clients at the forefront and making their needs and desires a central focus of your business operations.