The word "de-controls" means to take away controls or restrictions. One synonym for this could be "deregulate," which would mean removing regulations or laws that restrict activity. Another option could be "liberalize," which would suggest allowing more freedom or loosening restrictions. "Unleash" could also be used to convey the idea of removing limits or barriers. Other synonyms include "decentralize" and "unbundle," which suggest spreading out control or dividing it up. Ultimately, the choice of synonym would depend on the specific context and intended meaning of the sentence.