The word "discounts" refers to a reduction in price or value. The opposite of discounts can be expressed through words such as surcharge, markup, premium or full price. A surcharge refers to an additional cost or fee applied to an item that raises the total price above what is expected, while markup refers to the increase in the cost of a product from its wholesale price to its retail price. Premium, on the other hand, defines a higher price that reflects the quality, rarity, or exclusivity of a product. Full price refers to the amount charged when an item is sold without any discount being applied. Therefore, it's essential to understand antonyms to the word "discounts" to be able to differentiate them and avoid confusion.