Display advertising refers to the type of advertising where text, image, and video-based ads are placed on websites and social media platforms to promote products or services. It is an effective way of increasing brand visibility and generating website traffic. Some synonyms for display advertising include banner advertising, online advertising, web advertising, digital advertising, and internet advertising. These terms are often used interchangeably and can be used to describe the same type of advertising. However, it is important to note that display advertising is just one aspect of digital marketing, which also includes search engine optimization, social media marketing, email marketing, and content marketing.