There are many synonyms for the term "display counter," all of which refer to a surface specifically designed to showcase merchandise or other items. One common synonym is "display case," which often refers to a glass enclosed counter that allows for easy viewing of products. Another synonym is "showcase," which can refer to a display counter, cabinet, or even an entire room designed to put items on display. Additional synonyms for a display counter include "merchandise counter," "product display," "retail display," "sales counter," and "exhibit counter." Regardless of the synonym used, the main purpose of a display counter is to present items in an appealing and strategic way to attract customers and encourage sales.