Emotional appeals are a powerful tool in persuasion, but sometimes overuse of the term can become redundant. Alternative synonyms include "pathos-laden rhetoric," "heartstrings tugged," "evocative language," or "appealing to our sentiments." These phrases each capture an aspect of the emotional appeal used in rhetoric, but offer a fresh way to articulate it. Other options might include "evoke passion," "stir emotions," "mindful of our feelings," "touching on our hopes and fears," or "playing on our aspirations." These synonyms also provide a more nuanced description of the speaker's intention and approach in their use of emotional appeals.