The word "enticer" typically refers to something or someone that tempts or allures. If you're looking for synonyms for this word, some options include lothario, seducer, tempter, charmer or beguiler. Another similar word to use is "enchanter," which is someone who casts a spell or charms people. If you want to emphasize the appealing nature of something, then "attraction" or "draw" could work. Additionally, "lure," "magnet," and "allure" are all words that also describe something that draws or entices a person towards it. Whatever word you choose, be sure to use it in context to accurately convey your intended message.