Facial profiling is a term that refers to the practice of identifying individuals based on their physical appearance, particularly their facial features. As a controversial and potentially discriminatory practice, there are numerous synonyms for facial profiling that attempt to broaden and more accurately characterize the phenomenon. Some alternative terms include physical profiling, appearance-based identification, visual identification, and facial recognition. These terms emphasize the idea that individuals may be targeted based on how they look, regardless of their behavior or actions. While facial profiling continues to be a contentious issue, exploring alternative language can help to promote greater understanding and awareness of this complex topic.