Fuehrer is a German word that means "leader" or "guide." Given its historical association with Adolph Hitler, it now carries a negative connotation and is used sparingly. Synonyms for this word might include words like "director," "chief," "commander," "captain," or "superintendent." Each of these words describes someone who is in a position of authority or leadership, but without the negative association of the term fuehrer. Other words that might be used to describe a leader include words like "boss," "manager," or "CEO." These words can help to convey the same sense of leadership and direction without conjuring up negative historical associations.