What is another word for generic brand?
Pronunciation: [d͡ʒənˈɛɹɪk bɹˈand] (IPA) 
When it comes to consumer goods, there are a variety of ways to refer to what is commonly known as a "generic brand." Some of these synonyms include store brand, private label, house brand, and own brand. Regardless of what term is used, these products are typically manufactured by one company and sold under another's name. They may also be less expensive than their name-brand counterparts, although the quality may vary. Additionally, some retailers offer premium or specialty private label products that are marketed as a step up from their generic offerings. Ultimately, whether one chooses to buy a store brand or a name brand will depend on personal preference and budget.
