Guiding principles can be referred to as fundamental beliefs or core values that guide an organization's behavior and decision-making process. They serve as the cornerstone for the overall management and operation of an entity. Some synonyms for guiding principles include precepts, tenets, doctrines, maxims, axioms, standards, ideologies, convictions, and philosophies. These terms all relate to a set of fundamental guidelines that help define and shape an organization's mission and purpose. A company's guiding principles are essential for ensuring consistency, integrity, and adherence to ethical and moral values. Therefore, it is crucial for an organization to establish, document, and communicate its guiding principles clearly to employees, customers, and other stakeholders.