The term "headline" can be changed with numerous synonyms depending on the context. The most common synonym is "heading," which can be used interchangeably with "headline" for newspapers, books, and magazines. Other synonyms include "title," "caption," and "banner." The "deck" is another newspaper term that often refers to the smaller headline directly underneath the main headline. "Rubric" is a synonym used in publishing and printing, while "subhead" and "subtitle" are commonly used in books and articles to label sections. In recent years, the term "clickbait" has emerged as a slang synonym for a sensationalized headline that seeks to entice readers to click through to an article.