A private label card is a credit card that is issued by a retailer or a business, rather than by a bank or a financial institution. It is a type of store credit card that is often used to promote customer loyalty and increase sales. Synonyms for private label card include retailer credit card, store credit card, in-house credit card, co-branded credit card, and loyalty credit card. These cards offer various benefits to consumers, such as discounts, rewards, and special financing options. Private label cards are becoming more popular among retailers as they help to build customer relationships and drive repeat business.