What is another word for jawboning?

116 synonyms found


[ d͡ʒˈɔːbənɪŋ], [ d‍ʒˈɔːbənɪŋ], [ dʒ_ˈɔː_b_ə_n_ɪ_ŋ]

How to use "Jawboning" in context?

Ironically, the misuse of the word can actually serve as an effective public-relations tool. Also known as "jawboning," this practice is when a company, organization or person promotes themselves by handing out freebies, such as flyers and pamphlets, to strangers.

The logic behind jawboning is that by giving away freebies, you're building goodwill and trust with potential customers. In the past, companies have used jawboning to promote new products, services or campaigns.

Nowadays, jawboning is often used as a marketing technique by smaller businesses.

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