Lead item is a term often used in retail to describe a product that serves as the main attraction or draws in customers to a store. However, there are several synonyms for the term lead item, such as "anchor product," "focus item," and "key product." These terms are all used to describe the same concept, a product that takes center stage and drives sales. Other synonyms for lead item include "top seller," "star product," and "must-have item." Regardless of the term used, a lead item is an essential part of any successful retail strategy, and retailers must carefully choose products that will capture the attention of their customers and drive sales.