What is another word for market penetration?
Pronunciation: [mˈɑːkɪt pˌɛnɪtɹˈe͡ɪʃən] (IPA) 
Market penetration is the process of increasing a company's presence or market share in a particular market. However, there are several synonyms used for this term in business language. One such synonym is market saturation, which refers to the point at which a market is so flooded with products that there are no new customers left to be won. Another synonym is customer acquisition, which describes the process of attracting new customers to a business. Opening new sales channels, conducting market research and customer analytics, or developing new pricing strategies are other synonyms for market penetration. All these synonyms are strategies used by companies to gain a competitive advantage in the market.
