Market-led is a term that refers to a company's approach to business, in which they determine their products or services based on consumer demand or market trends. Synonyms for the term "market-led" include customer-centric, demand-driven, and consumer-focused. These synonyms highlight the importance of understanding the needs and desires of the target audience to drive decision-making within a business. Other synonyms for market-led include market-oriented and market-responsive, which both emphasize the need to adapt to changing market conditions to remain competitive. Ultimately, regardless of the terminology used, a market-led approach is crucial for businesses to succeed in today's constantly evolving business landscape.