What is another word for niche market?

Pronunciation: [nˈiːʃ mˈɑːkɪt] (IPA)

Niche market refers to a specific, specialized segment of a larger market. When searching for synonyms, related terms may include "specific market", "unique market", "specialized market", "target market", "limited market", and "boutique market". These terms emphasize the idea of a smaller subsection within a larger market, catering to a specific group of consumers with unique needs or preferences. Other related terms include "segmented market", "micro-market", and "focused market". Each term emphasizes the notion of a well-defined, narrow group of consumers with distinct traits that set them apart from the broader market. By understanding and defining niche markets, businesses can capitalize on opportunities and connect with consumers in meaningful ways.

What are the hypernyms for Niche market?

A hypernym is a word with a broad meaning that encompasses more specific words called hyponyms.
  • Other hypernyms:

    targeting, market segment, micro-marketing, selective marketing, specialized market, underserved market.

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