"On message" refers to maintaining a consistent and clear communication strategy, usually for organizational or political purposes. Some synonyms for this phrase include staying "on track," "on brand," "on point," "on target," or "on mission." These terms convey the idea of adhering to a specific message or goal, often in the face of challenges or distractions. Whether it's a business trying to showcase its values, an activist group advocating for a cause, or a politician trying to rally support, staying "on message" is key to conveying a clear and effective message to an audience. These synonyms reflect the importance of staying focused and consistent in communications.