What is another word for opinion research?
Pronunciation: [əpˈɪni͡ən ɹɪsˈɜːt͡ʃ] (IPA) 
Opinion research refers to the process of gathering data and information on public opinions and attitudes towards a particular topic. There are several synonyms for the term opinion research, with each term emphasizing different aspects of the investigative process. These terms include social research, public opinion polling, survey research, market research, and audience analysis. The use of these synonyms depends on the context, scope, and objectives of the research. While social research addresses societal trends and patterns, market research may focus on consumer behavior and preferences. Survey research, on the other hand, is a method commonly used in different forms of research to gather data from a specific population.
