Photocall, also known as a photo opportunity, is a term used in media and PR industries to describe a pre-arranged opportunity for photographers to take photographs of a celebrity or individual. Other terms commonly used to describe such events include red carpet event, publicity shoot, and media event. In the fashion industry, it is referred to as a press event or press preview. Photocalls can also be connected with a product launch, award ceremony, or movie premiere and are an essential tool for generating media attention. Other potential synonyms for Photocall may include 'snap shoot', 'press call', or 'picture opportunity'.