"Price-conscious" is an adjective that describes someone who is mindful of the cost when making a purchase. There are a variety of synonyms for this term, including budget-conscious, cost-conscious, value-driven, thrifty, economical, frugal, and money-wise. Each of these words conveys the idea of being thoughtful when spending money or wanting to get the most for one's money. These terms are often used when describing consumers who are looking to save money or those who are on a tight budget. Being price-conscious can lead to making smarter purchases and can help individuals live within their means.