Price-sensitive is a term used to describe consumers who are highly aware of the prices of products or services they purchase. There are a few synonyms for price-sensitive that can be used interchangeably. One appropriate word for price-sensitive is cost-conscious, which emphasizes the importance of keeping costs low. Another synonym could be budget-conscious, suggesting that the customer is mindful of their spending limits. Similarly, price-aware or price-conscious are words that convey the same meaning. Finally, thrifty or economical are additional synonyms that depict the idea of being careful and savvy with one's money. All of these words can be used to describe customers who are mindful of cost and look for good deals before making a purchase.