There are several synonyms for the term "public relations consultant" that are commonly used in the industry. Some alternatives include, but are not limited to, PR specialist, communication strategist, corporate communicator, reputation manager, and media liaison. Each of these terms highlights a slightly different aspect of the role of a public relations professional. A PR specialist may be focused on implementing specific tactics or campaigns, while a communication strategist may take a broader approach to shaping an organization's overall messaging. Corporate communicators often work within larger organizations to manage internal and external communications, while reputation managers focus on maintaining and improving brand image. Media liaisons may specialize in building relationships with journalists and securing media placements for their clients.