What is another word for puffing ups?
Pronunciation: [pˈʌfɪŋ ˈʌps] (IPA) 
Puffing ups are actions that involve magnifying or exaggerating something or someone's importance or status. Synonyms for puffing ups include boasting, bragging, exaggerating, inflating, overestimating, overrating, overselling, and hyping. These words all indicate the tendency to make something appear larger, better or more impressive than it actually is. Puffing ups may be done intentionally or unconsciously, but they can harm a person's reputation or the credibility of a brand or product. It's important to be aware of these tendencies and strive to be honest, transparent and authentic in communication.
