The Quartz Crisis, also known as the Quartz Revolution, refers to a pivotal moment in the watchmaking industry when traditional mechanical watches were threatened by the advent of digital watches and quartz technology. Some synonyms often used to describe this phenomenon include the Quartz Revolution, the Quartz Wars, and the Electronic Watch Revolution. These terms all underscore the rapid technological advancements that transformed the watchmaking industry, making it more efficient and accessible to a wider audience. The Quartz Crisis also highlighted the importance of innovation and adaptation in business, values that continue to shape the industry today.