Retail therapy can be defined as the use of retail environments to release negative emotions. The goal is to provide a controlled and constructive environment to confront the unsettling thoughts and emotions that have been building up. There are many benefits to retail therapy, including the ability to gain control over one's emotions, reduced stress, and the ability to connect with others.

There are a few simple steps that can be taken to ease into retail therapy. Selection of the right retail environment is essential, as the atmosphere should be comfortable and conducive to conversation. It is also important to choose items that represent the individual's interests.