What is another word for retention rate?
Pronunciation: [ɹɪtˈɛnʃən ɹˈe͡ɪt] (IPA) 
When we talk about the success of a business, one of the critical aspects that come into play is the retention rate. The retention rate is the percentage of customers who repeat their business with the same company. However, the term retention rate may not always be the most suitable for conveying the idea of customer loyalty and satisfaction. Instead, some alternative synonyms could be customer loyalty rate, repeat business rate, repurchase rate, or customer consistency rate. These synonyms better capture the idea that a business's success depends on having a loyal customer base that consistently purchases products or services from them. By using different synonyms for retention rate, businesses can better communicate the importance of customer loyalty and satisfaction.
