The phrase "retreating markets" refers to markets that are experiencing a decline or slowdown in activity. There are several synonyms that can be used to describe this phenomenon, including shrinking markets, declining markets, and contracting markets. Other terms that may be used to describe a market that is experiencing a decline include receding markets, dwindling markets, and faltering markets. The reasons behind why a market may begin to retreat can vary widely, and may include economic developments, changes in consumer behavior, or shifts in industry trends. Regardless of the cause, it's important for businesses and investors to monitor the health of markets and take appropriate action to manage their risk.