Rhetorical context is a term used to describe the various factors that influence the way a message is constructed, communicated and interpreted. Some synonyms for rhetorical context include situational context, communicative context, and discourse context. Situational context refers to the specific circumstances surrounding the message, such as the time and place it is delivered, the audience, and the speaker's purpose. Communicative context refers to the medium used to convey the message, such as written text, spoken presentation or visual media. Discourse context encompasses the larger conversation or body of knowledge surrounding the message, including cultural and social factors that influence meaning-making. Understanding these various contexts is critical to effective communication and interpretation of messages.