Rotogravures belong to a technical vocabulary, referring to a printing process that uses engraved cylinders. But, what if you are looking for a synonym to use in another context? You may consider words like engravings, prints, etchings, or lithographs. Each of these terms conveys the idea of an image or design created through artistic or mechanical processes. Engravings imply a detailed image made with a sharp tool, prints generally involve pressure applied to an inked block or plate, etchings involve a similar technique but with acid to create the design, and lithographs involve the transfer of ink from a stone or metal plate. All these words are excellent substitutes for the technical term "rotogravures.