A service mark is a symbol, design, phrase, or word used to identify and distinguish services offered by a specific business. Synonyms for service mark include trademark, logo, emblem, brand, business name, proprietary mark, and identification mark. The term "trademark" is often used interchangeably with "service mark," but technically a trademark refers to a symbol or design used to identify and distinguish products. "Logo" refers specifically to a design or symbol used to represent a business, while "emblem" can refer to an image or phrase used to represent an organization or country. "Brand" is a broader term that encompasses the overall image and identity of a business, while "identification mark" refers to any symbol or marking used to identify a specific entity.